The Story of Apple Physical Therapy
As the leading sports medicine therapy provider in South Jersey, Bruce Apple and Adam David are committed to personal attention and individualized treatment plans for every patient that walks through the door. Whether it's a pediatric patient or a senior citizen, each person receives a thorough evaluation before starting a physical therapy regimen.
How did Apple Physical Therapy evolve? The story begins in the small town of Troy, New York, where Bruce grew up. A career in physical therapy was not initially on Bruce's radar. As one of five brothers, all highly competitive in multiple sports - particularly golf, basketball and baseball - Bruce's dream job was to become a professional athlete. However, knowing that he had to be practical, he chose to major in accounting, following in his late father's footsteps. Immersed in business courses, Bruce found this just wasn't the right fit. He shifted gears and obtained a degree and certification as a Health and Physical Education teacher. This would enable him to be involved in his lifelong passion for sports.
Later, Bruce became a certified athletic trainer, landing a job with the Detroit Tigers. When a knee injury resulting in successful arthroscopic surgery sidelined him from his daily activities, he suddenly had an epiphany. Impressed with the ability of the health care professionals to rehabilitate him from his injury, Bruce thought: "Why not channel my passion for sports and healing into a career?"
After obtaining a second master's degree in Physical Therapy from Beaver College (now Arcadia), Bruce managed several South Jersey sports and rehabilitation clinics. In 1989, he went solo - establishing Apple Physical Therapy, P.A. After providing home care services to patients throughout South Jersey for several years, in 1994, he opened a facility in Marlton. The business was a huge success, but with the advent of managed care and shrinking reimbursements for small businesses, he sold his practice to HealthSouth. He continued to manage the Marlton facility along with six regional offices. He later lent his expertise to a Philadelphia-based physical therapy company to create a presence in South Jersey.
In 2007, Bruce re-established himself as a business owner and opened the doors to Apple Physical Therapy, LLC, a 2,300 square foot state-of-the-art facility in Cherry Hill. He continues to treat patients here on a daily basis.
In 2012, Adam David became a partner in the practice and manages a second state-of-the-art facility in Marlton. Adam had actually worked for Bruce previously, from 2007-2008. Following a short stint as an elementary school teacher, Adam suffered an unfortunate ankle injury while playing hockey. It was during his own rehabilitation that he discovered the power of physical therapy and the profound effect it can have on an individual's life. Impassioned by the field and the philosophy of Bruce's practice, Adam earned his Doctorate in Physical Therapy from Thomas Jefferson University. While pursuing his degree, Adam served as chair of Jefferson's "Hands of Hope" organization, where he and fellow students provided weekly pro bono physical therapy services to residents of a homeless shelter.
Adam and Bruce are not only partners in business; they share a passion for sports. Adam, a native of Cherry Hill, also grew up with brothers. A die-hard fan of all Philadelphia sports teams, growing up, he excelled in both soccer and hockey. Today, as an avid runner and competitor, Adam takes great pride in helping runners of all levels reach their goals.
Bruce continues to partake in his passion for golf - both on and off the course. With a specialized certification in golf fitness, Bruce often works with golfers to prevent and treat injuries.
Bruce and Adam find it incredibly rewarding to play an integral role in rehabilitating athletes of all varieties and orthopedic patients.
Many of the region's leading physicians rely on Bruce and Adam's expertise to rehabilitate their patients.
Whether it's a pediatric patient, sidelined athlete or senior citizen, Bruce and Adam, along with a caring, skilled team, work daily to reduce pain, restore function and educate individuals about the importance of staying fit and healthy.